Why Choose an APT River Cruise?

APT Luxury River Cruising

The APT Difference

Whether you've experienced a river cruise before or you're looking to enjoy your first, you may be wondering what the difference is between APT Luxury River Cruises and other leading operators. 'Surely they're all the same?' - incorrect. Okay... the vessels are all similar in size, they sail similar itineraries, visiting many of the same destinations & all include breakfast, lunch and dinner - but there is a difference between operators! So, what sets APT aside?

Family-Owned Since 1927

As a fourth-generation family business ourselves, this is extremely important to us!
APT originally began in Australia when Bill McGeary showed promising success in the travel industry & has now, 90 years on, become a third-generation family business! Understandably, 90 years of knowledge & expertise has helped APT establish what makes the 'perfect holiday', and endeavour to go that extra mile to ensure guests have a life-enriching experience.


You can trust a brand that has been recognised on numerous occasions! In 2016 APT received the award for 'Best River Cruise' at the prestigious Telegraph Travel Awards - for the second year in a row!

If that isn't enough, you'll atleast know that you're on board one of the best ships on Europe's waterways. In the most recent edition of the Berlitz: River Cruising in Europe travel guide, ships of APT and AmaWaterways' European fleet* were awarded the guide's top ten positions. (*Please note, APT charter many of their partners/AmaWaterways ships)

Pioneers On Europe's Rivers

Together with their partner AmaWaterways, APT operate 15 river ships on Europe's rivers, and they continue to expand. In fact, their fleet now includes vessels in locations further afield!

98% Satisfaction Rating

APT have proudly received a 98% satisfaction rating from their past travellers! It's always nice to see that past passengers have enjoyed their experience!

Fully Inclusive & Guaranteed

APT Luxury River Cruise prices cover pretty much everything!

  • Home-to-airport transfers by private car (conditions apply, please enquire at the time of booking)
  • Return scheduled flights from the UK
  • All meals, plus complimentary beverages served at your discretion on board. This does not include French Champagne, premium spirits and selected wines - these are available at an additional charge
  • APT Cruise Director and expert local guides
  • All sightseeing and onboard entertainment
  • Unique or exclusive Signature Invitations
  • Freedom of Choice™ inclusions
  • Overseas transfers, all port charges and tipping


For more details or to book an APT Luxury river cruise, give our award winning team a call on 0800 810 8229

Ever been on an APT River Cruise? Let us know your thoughts below!