Scenic Tours Rebrand

Exciting News for Scenic Tours!!!

The leading luxury travel company, Scenic Tours, is rebranding! They are dropping 'Tours' and will now be known soley as 'Scenic'. 

Scenic have informed us that the rebrand comes after an extensive 12-month project when the name Scenic Tours was no longer perceived as an accurate description of the company’s extensive product offering. The business, founded by Glen Moroney in 1986, has evolved from an Australian coach touring operator to a luxury global travel company and needed a name and positioning which better reflected the company’s existing focus and resonated more strongly with guests and agents.

Commenting on the rebrand, Chairman Glen Moroney sees this as a new era for the company: “We started out as a very different company 29 years ago. Today, we’re globally recognised with a unique perspective on all-inclusive luxury travel. In addition, we’re also specialists in river cruising – and we’re able to use our travel know-how in ways that weren’t even possible just a few years ago.

“In that time we’ve come to define who we really are. We’ve also learnt so much about our business, and about how to improve our guests’ travel experience. Our offering is now much more tailored. And, above all, we now have a much clearer idea of our mission – to help our guests discover the incredible wonder in the many locations we visit.”

With the name change comes a new logo and a refreshed colour palette of black and gold. This has already started rolling out across parts of the business, from documentation to on board the European fleet of Scenic Space-Ships, which have been entirely rebranded. These changes will continue over the next few months across website, brochures, press and TV advertising and events.

Scenic Jasper New Brand

Glen added: “We have seen exponential growth in recent years and now have a truly global presence with sales offices in Australia, New Zealand, Canada, UK and USA but at heart, we are still very much the same - a travel company with a passion for sharing our expertise in order to create lifetime memories for our guests.”

As well as a new-look brand, 2015 will also see the launch of two new Scenic Space-Ships, Scenic Jasper and Scenic Opal. Both of these cutting-edge vessels have been built to the same renowned specification as Scenic’s current fleet, with new and enhanced on board facilities.

The image below is of their brand new Scenic Jasper

Scenic Jasper

Scenic Jasper

The 85-cabin Scenic Jasper features a heated vitality pool for guests to enjoy on the panoramic Sun Deck plus the largest suites on the rivers with the ultimate in private balcony accommodation - the 475ft2 Royal Panorama Suites and the opulent Royal Suite which boasts 360ft2 of space. 

Scenic Jasper Pool

A 13th ship, Scenic Amber, is currently under construction and is expected to make its inaugural sailing on Europe’s waters in 2016.


Jess, our Social Media Manager has just returned from 5 fabulous days on board Scenic's newest ship, Scenic Jasper. Read all about her time on board here

Fancy a luxury ultra-all-inclusive river cruise with Scenic? Call our friendly river cruise experts on 0800 810 8229.


Come Back Soon. Jess - RiverCruising.co.uk